B2B Forum PROGRAMME
One thing is certain: the European Hydrogen Week puts the most pressing topics of the hydrogen sector in the spotlight!
This year, our Brussels stage will be welcoming high-level speakers and experts to discuss a wide range of topics related to hydrogen. Attendees will get the chance to hear, learn and exchange with the brightest minds of the sector, with a common goal in mind: advancing this clean technology that will help Europe, and the world, achieve a carbon-neutral future.
What’s in store for the 2025 edition? Have a look at this year's programme:
DAY 1
MONDAY, 29.09.2025
Hydrogen Europe Autumn Market location
EVENING
HYDROGEN EUROPE AUTUMN MARKET (SOLD OUT)
DAY 2
TUESDAY, 30.09.2025
B2B FORUM - Silver Hall
09:00 – 12:10
REGISTRATION AND HIGH-LEVEL POLICY CONFERENCE
12:10 – 13:00
EU Green Deal targets implementation
2025 is a decisive year for implementing the EU Green Deal, with Member States required to complete the transposition of the Renewable Energy Directive (RED III) into national law. The directive introduces binding targets for renewable fuels of non-biological origin (RFNBOs) across both industry and transport, making it one of the most significant drivers of demand for renewable hydrogen in Europe. The main focus will be the REDIII targets implementation in both industry and transport sectors as the directive, is implemented, can result in the largest volumes of demand for renewable hydrogen.
Speakers
Keynote speech: GIJS POSTMA, Deputy head of energy markets, Ministry of Climate and Energy, the Netherlands
Panel:
- ANDREW BEARD, VP Hydrogen, Shell
- TOBIAS BISCHOF-NIEMZ, CTO, Enertrag
- AXEL BREE, Deputy Director-General Hydrogen Ramp-up and Energy Research, Federal Ministry for Economic Affairs and Energy, Germany
- OLIVIER MACHET, VP Strategy & Partnerships, HDF Energy
Closing remarks: GRZEGORZ JOZWIAK, Director, Hydrogen Technologies and Synthetic Fuels, Orlen
Moderated by: LUKASZ KOLINSKI, Director, Green Transition and Energy System Integration - DG ENER, European Commission
13:00 – 14:15
LUNCH
14:15 – 15:05
The current state of play and the future of hydrogen mobility: lessons learned and path forward
This event aims to discuss the opportunities and challenges in terms of hydrogen mobility, and as such aims to foster ever stronger links between key companies in the energy, automotive and technology sectors and European policymakers. At the same time, the session will present the newly formed Global Hydrogen Mobility Alliance (GHMA), the reasons behind its creation, and introduce its new Market Activation Strategy report. Stakeholders from the GHMA, the Sustainable Transport Forum and the European Commission will be invited to participate in a roundtable discussion on the current state-of-play and the future of hydrogen mobility notably in the context of upcoming policy proposals on financing and demand creation.
Speakers
- PETER MACKEY, VP StrateGy & Policy Support, Hydrogen Energy, Air Liquide
- MANFRED SCHUKERT, VP - Head of Regulatory Strategy & International Hydrogen Strategy, Daimler Truck
- JÜRGEN GULDNER, General Programme Manager Hydrogen Technology, BMW
- MATHIEU SOULAS, SVP New Mobilities & Marketing - Marketing & Services, Total Energies
- NIKI BERGER, Head of H2 Ecosystem Coordinator, Bosch
Moderated by: JORGO CHATZIMARKAKIS, CEO, Hydrogen Europe
15:10 – 16:00
Hydrogen markets in motion: Europe, United States, China, India and the global race to scale-up
Clean hydrogen is gaining momentum worldwide, but each region is charting its own course. This session explores the development of clean hydrogen markets in the U.S., China, India, and Europe. Speakers will compare how these markets are evolving and examine the key drivers behind clean hydrogen investment, deployment, and innovation.
Speakers
Panel:
- GHALIB AL MAAMARI, Acting CEO , OQ Alternative Energy
- ERWIN PENFORNIS, Vice-President, Hydrogen Energy World Business Line, Airliquide
- ANIL KUMAR TAPARIA, COO, ACME Cleantech
- EUGENE MCKENNA, Senior VP Hydrogen & Sustainable Technologies, Johnson Matthey
Moderated by: ZOE BROMAGE, Partner, King&Spalding
Special intervention: KHALID NAGEIB, CEO, Hydrogen Egypt
16:00 – 16:30
COFFEE BREAK
16:30 – 17:45
Hydrogen horizons: Business opportunities in Europe’s first net zero valleys
Germany’s future Net Zero Valleys and Germany Trade & Invest invite you to the “Hydrogen Horizons: Business Opportunities in Europe’s First Net Zero Valleys” B2B Forum event in the parallel program of this year’s European Hydrogen Week. Europe’s first Net Zero Valleys (NZV) in Germany will accelerate net zero technology (NZT) production at pace, creating new opportunities in the hydrogen energy space. Speakers will outline the NZT hydrogen production market space followed by a podium discussion of the NZV concept with specially invited guests.
Speakers
Keynote speech: JOAQUIM NUNES DE ALMEIDA, Director - DG GROW, European Commission
Presentations:
-
- JULIA BRAUNE, CEO, Germany Trade and Invest (GTAI)
- RAPHAEL GOLDSTEIN, Deputy Director/ Hydrogen Project Group, Germany Trade and Invest (GTAI)
- MARKUS NIGGEMANN, Head of the Steering Committee Net Zero Valley Lausitz
- LUTZ STÜHRENBERG, CEO, Business Development Agency Wesermarsch
Panel:
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- HEIKO WITTE, CEO, CHESCO GmbH
- SEBASTIAN SCHMIDT, Head of Hydrogen Technology Group, Fraunhofer IWU
- TIM HUSMANN, CEO, Energy Hub Emsland Entwicklungsgesellschaft GmbH
- JAN MÜLLER, Chairman of the Board of Directors, J. MÜLLER Aktiengesellschaft and President of the Oldenburg Chamber of Industry and Commerce
Moderated by: ACHIM HARTIG, Managing Director, Germany Trade and Invest
18:30
VIP DINNER
For invited guests only.
DAY 3
WEDNESDAY, 01.10.2025
B2B FORUM - Silver Hall
09:00 – 10:20
registration & NETWORKING
10:20 – 11:20
Hydrogen Valleys: regions meet industry Event
This session aims to discuss the interplay between regions and R&D in terms of hydrogen valleys and as such hopes to help foster ever stronger links between regions and industry. Kick-off speeches on public funding by DG RTD and the Regional Pillar representative of the Hydrogen Europe Board of Directors set the scene for an inspiring conversation on critical R&D and the role of regions in the development of hydrogen value chains. A structured panel discussion on public funding for hydrogen valleys follows, with testimonials from various stakeholders. Following the testimonials,an open dialogue starts with regions and industry members on their specific funding needs. The moderator, then, wraps up the event and invite the audience to make use of the matchmaking tables. This exciting event aims to achieve one of the goals of Hydrogen Europe - to accelerate the development of hydrogen valleys across Europe and demonstrate their added-value to the European hydrogen economy.
Opening and closing remarks: CARLOS JAVIER NAVARRO ESPADA, Technical and Policy Advisor, Department of the Presidency, Economy and Justice, Vice-Presidency, Government of Aragon
Video address: CYNTHIA NI MURCHU, Member, European Parliament
Panel:
- JEANNE FABREGUETTES, EU Policy Officer - Energy and Transport, Auvergne-Rhône-Alpes region
- DANICA MALJKOVIC, CTO Research & Strategy, Indeloop
- ADWIN MARTENS, Founder and Chief Strategy Officer, Waterstofnet
Moderated by: IVAN DELIBASIC, Director - Advocacy, Hydrogen Europe
11:20 – 12:00
COFFEE BREAK
12:00 – 13:00
"Empowering Start-ups to Scale with Industry Leaders” – H2UB´s Learnings and Best Practice
This session brings together pioneers from across Europe, from breakthrough start-ups and corporate trailblazers to investors and policy enablers, to explore how scalable technologies and venture collaboration are reshaping entire value chains and delivering measurable impact. Let’s move beyond pilots and position hydrogen innovation where it belongs: in the market, in operations, and on the balance sheet — and open the door for new partnerships.
Industry experts, successful start-ups and investors exchange views on the following topics:
- Scalable innovations and their ROI for industry
- Strategic venture collaboration and value creation
- Best practices from funded hydrogen start-ups
- Market-ready technologies and deployment progress
- Cross-sector partnerships unlocking infrastructure scale
Speakers
- FLORE DE DURFORT, CEO and Co-founder, Atmen
- DOMINIK SCHOLLENBERGER, Chief Technical Officer, Turn2x
- CHRISTOPH SOMMER, Senior Manager Startup & Innovation, H2UB
- TOBIAS JANNING, Head of Business Development, H2Gen
- PHILIPP GLASER, Head of Hydrogen Business, Siemens
Moderated by: UWE KERKMANN, CEO, H2UB
12:50 – 14:00
LUNCH BREAK
14:00 – 17:00
HIGH-LEVEL POLICY CONFERENCE
17:25
END OF HIGH-LEVEL POLICY CONFERENCE
B2B FORUM Hall 7, B2B Auditorium